Fashion For Relief

Working alongside the global brand for it’s London Pop Up Store

Fashion For Relief Case Study

Background: Fashion for Relief, a charity fashion brand, was hosting a pop-up store at Westfield White City and needed a partner to help with the visual branding and display of the store. They approached Print Station to provide vinyl wrapping, large format print, and other branding solutions for the store.

Challenge: The main challenge was to create a cohesive and visually striking branding experience that would effectively represent the Fashion for Relief brand and attract customers to the store. Additionally, the brand needed to have a consistent look and feel throughout the store, including the plinths for mannequins and the pay here kiosk.

Solution: We proposed using vinyl wrapping to update the existing furniture in the store, including the plinths for mannequins and the pay here kiosk, with the brand’s colors and logo. Additionally, we suggested using large format print for media and press boards, as well as providing two cutouts of the brand’s logo to be used as the store front and internally behind the live DJ. To complement these elements, we also provided canvas prints of the brand’s photos to be hung up in the store.

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Result: The final installation included vinyl wrapped plinths and kiosk in the brand’s colors, large format print media and press boards, two cutouts of the brand’s logo used as the store front and internally, and canvas prints of the brand’s photos hung up in the store. The cohesive and visually striking branding helped attract customers to the store and effectively represented the Fashion for Relief brand.

Conclusion: By using vinyl wrapping and large format print, we were able to create a cohesive and visually striking branding experience that effectively represented the Fashion for Relief brand. The use of canvas prints and cut outs of the logo complemented the overall look of the store and helped to create an immersive experience for visitors. The solutions provided were well received by the client and helped to make the pop-up store a success.

Specialists in large format print for the commercial sector